M.Video — Electronics Retail Website Redesign
A modern redesign concept for a major electronics retailer.
M.Video — a new electronics shopping experience
As part of the conceptual redesign, we reimagined the interface of a major electronics retailer and created a modern e-commerce system focused on fast discovery, comparison and purchasing.
A new visual system
The concept is built around clean composition, expressive typography, large product imagery, the brand's red color system and generous whitespace. The interface feels lighter while key user actions become more visible.
Homepage
The first screen combines personalized offers, current promotions and popular categories. Users immediately gain access to smartphones, laptops, TVs, major appliances, accessories and home products.
Smart navigation
The catalogue is organized around user scenarios. Instead of an overloaded menu, the concept uses clear categories, quick filters and visual guidance. Search becomes a central interaction tool.
Product page
The product page was redesigned around decision-making. Price, discount, rating, specifications, availability, delivery and pickup options are presented within one logical structure.
Product comparison
A dedicated comparison mode helps users evaluate complex product categories. Several devices can be compared side by side, with key differences highlighted for faster decision-making.
Personalization
The interface takes user interests into account and provides quick access to recently viewed products, favorites, orders and personalized recommendations.
Mobile experience
The mobile version is not simply a reduced desktop layout. Core actions — search, categories, cart, favorites and orders — are prioritized so customers can complete purchases in just a few focused steps.
Premium e-commerce
The visual concept combines the aesthetics of modern technology brands with the scale of a major Russian retailer. Large product imagery, refined cards, soft shadows, contemporary shapes and dynamic promotional blocks create a sophisticated digital shopping experience.
Result
The result is a cohesive e-commerce concept that turns a complex product catalogue into a clear and intuitive system. The redesign creates a more consistent, visually clean and convenient journey from product discovery to checkout.
Project Gallery
