Chernogolovka Promo Site
Juicy interactive landing page to present favorite flavors
The main goal of the project was to develop a concept for an engaging promo page that refreshes the perception of the classic brand and attracts a younger audience. It was important to maintain strong associations with naturalness, high quality, and traditions (familiar from childhood Tarhun, Baikal, Duchesse), but present the product in a modern interactive format.
The visual solution is built on juicy, natural colors corresponding to different lemonade flavors. Large display typography, 3D models of bottles and flying ingredients, as well as light parallax animations on scroll create an effect of maximum freshness and dynamics. The design literally plunges the user into the atmosphere of coolness and summer mood.
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