IMZ-XR300 Motorcycle Promo Page
A bold promo page concept for the first small-displacement IMZ-XR300 motorcycle — a new chapter in the plant's history.
Our task was to showcase an entirely new category for the brand — the lightweight, small-displacement IMZ-XR300 motorcycle, designed for both city streets and off-road adventures. This is not a classic 'Ural' sidecar, but a maneuverable and practical bike for any route.
The goal of the project was to convey the historical significance of the moment, as the first commercial unit with VIN 01 rolled off the assembly line. The design had to attract a new audience, demonstrating that the brand's story continues in a completely new format.
Work Process
We developed a visual concept where the product itself takes center stage — 'a new chapter of Ural in metal'. The page structure is built around large, highly detailed renders of the motorcycle, allowing users to examine every component.
The design relies on strict geometry, large display typography, and scroll-driven animations. We implemented parallax effects and smooth element reveals to add a sense of dynamic motion, echoing the spirit of freedom and speed inherent to the IMZ-XR300.
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